Introducing CFTH - Our New Identity!
Entering a new chapter.
As our organization begins a new chapter and we look forward to the next phase of homelessness response for Houston, we felt it was the right time to refresh our brand identity. Our new logos and the new spin on our name pay homage to our past and highlight our approach to the work still ahead: we are rooted in data, pragmatic problem solvers, strategic, and collaborative.
We are proud to reintroduce ourselves as CFTH.
Why CFTH?
Founded in 1982, we have carried our legacy name, Coalition for the Homeless of Houston/Harris County, for over 40 years. Since the formation of The Way Home in 2012, we have been dedicated to coordinating the work of our homeless response system – which also encompasses Montgomery and Fort Bend counties – for maximum impact. Our decision to rebrand to “CFTH” reflects our commitment to evolve and adapt to continue serving our community as a systems leader while staying in touch with our roots.
Introducing Our New Logos
Alongside our new name comes a fresh visual identity. The four “links” on our new logo symbolize the four key components of our approach:
- Rooted in Data: We focus on the system level-view, tracking trends and identifying needs in Houston and surrounding areas.
- Pragmatic Problem Solvers: We champion housing with stability services as the solution to homelessness – because it works.
- Strategic: We build relationships, leverage available resources, and optimize funding for maximum impact.
- Collaborative: We coordinate one of the nation’s most effective homeless response systems, The Way Home, with over 100 partners.
As our organization enters a new era, so does our homeless response system, otherwise known as The Way Home! We’re rolling out a modernized appearance that reflects the success of our collective work and the journey ahead – and also visually pairs with the CFTH logo.
What's Next?
While our logo may be changing, our vision for everyone in our community to have a safe place to call home remains. We are excited to start this new chapter with a fresh look that aligns with our mission and values.
We will continue to coordinate the homeless response system for maximum impact, remain an exemplary and sustainable organization, and execute special projects to enhance homelessness response locally and nationally.
We will continue to make our homeless response system work – better.
