Announcing a new addition to our executive team
Catherine B. Villarreal promoted to vice president
We are proud to announce another addition to the CFTH executive team! Catherine B. Villarreal has been promoted to a key leadership role within our organization.
Catherine, our Director of Communications, has been promoted to Vice President of Public Affairs! Catherine joined the organization in April 2020. In her time at CFTH, she has helped to raise the national profile of both CFTH and The Way Home (our local homeless response system), including via two New York Times features (one by Michael Kimmelman and one by Nicholas Kristof) and a CBS Sunday Morning segment. Along the way, she has strengthened local partnerships and helped to build support for programs and policies that are effective in ending homelessness.
“I believe in the power of clear, concise, and compelling storytelling to affect positive change. The way we talk about problems like homelessness matters – it influences what we feel, think, and do to respond,” said Catherine. “I’m excited to take on a leadership role within CFTH as we prepare for the next phase of addressing homelessness in Houston.”
“As Vice President, Catherine will bring her thoughtfulness and skill in crafting persuasive messages to our fundraising work and our expanding role in legislative and public affairs,” Kelly Young, President & CEO said. “Her leadership will not only streamline our message and mission but also strengthen our ability to achieve the outcomes we strive for.”
Catherine brings to the role more than a decade's worth of experience in cause-driven communications, public relations, public affairs, advocacy, event planning, and community engagement. Previously, Catherine held communications-focused roles at Houston Endowment, the Houston Parks Board, and the Campaign for Tobacco-Free Kids in Washington, D.C. Originally from Atlanta, GA, Catherine holds a bachelor’s degree in public policy studies from Duke University and is a proud working mom.
We congratulate Catherine on her promotion. We look forward to her continued contributions and success!
